Version date: 25 November 2022 and Playground Mobile Apps Privacy Statement Version date: 25 November 2022

Welcome to Playground TV! Playground TV AB (“Playground,” “we,” or “us”) is a Swedish company that provides a children safe online multimedia entertainment platform offering two primary services. “Playground AVOD” is a free advertising-supported video streaming service that delivers a selection of movies, television shows, and other videos through our website located at and in our Android and iOS devices (“Mobile Apps”).

We, Playground at Playground, aim for full transparency about the personal data we process when you use our products and services. In this Privacy Statement, we explain, among other things, what information we collect, why we collect it, and how we use the information when you visit our website and associated websites.

This policy is in accordance with the European General Data Protection Regulation (“GDPR”) and the U.S. Children’s Online Privacy Protection Act (“COPPA”), and outlines our practices in Europe, the United States and Latin America regarding children’s personal information.

When we post changes to this Privacy Statement, we will include the date when the Privacy Statement was last updated.

Other privacy statements from Playground:

  • Playground Privacy Statement for website
  • Privacy statement for Playground’s mobile apps
  • What data we collect on our Website and Mobile App and why
  • When you visit the site, we collect certain information from the device you use and information about how you use the website and/or mobile app.

Information collected from your device includes:

  • IP address
  • date and time of the access
  • name and URL of the accessed file,
  • browser type and version
  • further information sent by the browser (such as your device’s operating system, screen size, language settings, etc.).
  • name of your internet service provider
  • geographical location

We process this data to ensure trouble-free connection to the Website and Mobile Apps, delivery and use of our Website and Mobile Apps service, for evaluating system security and stability and also for further administrative purposes. This information is stored in a log file.

We also provide the option to register and account at Playground, in order to provide a better service for our users. By using the registration function, we will collect additional data about you and your activities, such as:

  • your name
  • your email address
  • a password (encrypted)
  • your watch history
  • your liked videos
  • your followed series
  • your watch list


How we share your data

We may share your data:

  • To government bodies and law enforcement agencies to comply with the law, for example in judicial proceedings, by court order or other legal process;
  • To third parties (including professional advisors) to enforce or defend our legal rights, including our terms of service and/or end user license agreement;
  • To a third-party purchaser or seller (including professional advisors) in connection with a corporate event such as a merger, business acquisition or insolvency situation;
  • To data processors processing the data on our behalf, such as, streaming, hosting and advertising network service providers; and
  • As described elsewhere in this statement.

Your data may be transferred to countries which do not have the same level of data protection laws as those in the EU. If we transfer personal data to processors or other controllers who are not located in the EU or otherwise not approved as safe countries by the EU, such transfer is safeguarded by entry into the EU’s standard contractual clauses for transfer of personal data to third countries. In addition, we will instruct our processors that are located outside of EU/EEA to guarantee the same high level of security, privacy and data protection that it would receive in the EU.


Third party websites and services

We will only process your personal data with third parties in the ways that are described in this Privacy Policy. The third parties will be responsible for any processing of personal data for their own purposes. Please find links to their privacy policy under the description of each third party below.

Ad Providers

We use the following ad providers to serve contextual ads. These networks are part of the Google Play certified ad network program. These networks are restricted from tracking users and serving behavioral ads.


Superawesome Ads
We use Superawesome services for Advertising.

The data processed from End Users is limited to specific technical data elements relating to the device on which the End User is viewing and engaging with an AA-served Ad. We refer to this data as “Device Data”. 

Device Data is defined as follows:

If an End User sees the Ad on a mobile app, their Device Data consists of the device’s user agent string, IP address and the app’s BundleID (e.g. “com.playgroundtv.androidapp”) from the End User’s mobile device. 

If an End User sees the Ad on a web browser, their Device Data consists of the device’s user agent string, IP address and the site’s web domain address (e.g. “”) where the Ad is shown. 

To learn more about SuperAwesome’s ads and user data, please visit their Privacy Policy:

Google Admob


Unity Ads

Iron Source



Google Admob



We have enabled settings on each of these third party ad providers to ensure that no behavioral tracking takes place, data collected is used solely to serve contextual ads and this data is not shared with any other third parties.

For more information on the use of these third parties please view the privacy policies through the links provided.



We use Brightcove services for Video Storage and Streaming.

The personal data processed includes:

  • Unique IDs such as IP addresses, user IDs or device ID.
  • Viewer name, address, email address, title and industry. Note that Brightcove collects this information about Viewers only if a Customer elects to use certain features of Brightcove Services (such as Audience) that are intended to collect such information.
  • System information, such as device, browser and operating system type and version, screen resolution and preferred language.
  • Referring domain, destination domain and destination path.
  • Video-viewing activity, such as player loads, number of views, viewed minutes, percent of content viewed, new Viewers, unique Viewers, attention span, top domains, geography, traffic sources, search terms and other similar information. This information is aggregated and de-identified (meaning it is not connected to an individual Viewer) unless a Customer elects to use certain Brightcove
  • Services that are intended to connect such information.
  • Geolocation data.
  • Other personal information of a natural person that may be included in videos or other data that our Customers upload to Brightcove Services.
  • Cookies and Other Tracking Technologies.

Brightcove, and their third-party service providers, may use technologies such as cookies and beacons to quantify use, to analyze viewing and engagement with videos displayed using Brightcove Services, to conduct benchmarking, to generate metrics, to report to Customers and to assess the quality of Brightcove Services.

Read more:


Amazon AWS

We use Amazon AWS services for hosting and storage. Amazon does not access or use content from the Playground services, for any purposes.

Read more:


Google Analytics for Firebase

We use Google Analytics for Firebase to help us understand how users engage with our services, through our web or apps. We collect this information for internal use only and it can’t be used to identify a user.

The information includes:

  • Number of users and sessions;
  • Session duration;
  • Operating systems;
  • Device models;
  • Geography;
  • First launches;
  • App opens;
  • App updates;
  • In-app purchases;
  • App activity such as page clicks and page views;

Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

Read more:


Firebase Remote Config 

We use Firebase Remote Config to track and analyze user behavior regarding changes to the structure, text or any other component of the app, via A/B testing. 

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Read more:


Fair Analytics

Purpose and legal basis
The Fair Analytics tracking service is used on our website. No cookies are set in the process. Rather, Fair Analytics retrieves the IP address of the website visitor as well as information about the terminal device and browser used (e.g. the user’s device type, the operating system used, the screen resolution of the terminal device, and the user’s time zone). Furthermore, information about the use of the website is collected. Examples of this are web pages called up, length of stay on the website, the scroll position and clicks of the user. On this basis, a pseudonymous profile is formed about the use of the website, whereby the IP address is not stored permanently.

The use of Fair Analytics serves the purpose of collecting information about the use of our website, in order to be able to better tailor the offer on our website to the interests of the visitors or to generally improve it on the basis of statistical evaluations.
The legal basis for this processing is your consent, Art. 6 para. 1 lit. a GDPR.

Recipient of the data
The recipient of the data is our order processor Fair Analytics, Kolb & Neuhauser GbR, with whom we have concluded a corresponding order processing agreement.

Storage duration
Your data will only be processed in this context as long as the corresponding consent has been given.

Third country transfer
The data collected by Fair Analytics is not transferred to a third country.

Provision prescribed or required
The provision of your personal data is voluntary, based solely on your consent. Without existing consent, we will not use the tracking service Fair Analytics.

Revocation of consent
You can revoke your consent to the use of Fair Analytics at any time with effect for the future. You can make this change in our Consent Tool. If you revoke your consent, we will immediately stop collecting data about the use of our website using Fair Analytics.

With the help of the Fair Analytics tracking tool, the behavior of website visitors can be evaluated and interests analyzed in order to further improve our website and optimize it according to the actual interests of visitors. For this purpose, we create a pseudonymous user profile.


Information security – how we protect your data

The protection of your personal data is a high priority for us. We continuously work to protect personal data and other confidential information. Our security measures include physical, technical and administrative measures that will ensure that your personal data is not compromised, not unintentionally changed, and available when required. Such measures include for example access restrictions and controls, back up routines, and disaster recovery routines.

Any threats to data security are handled efficiently as security and the protection of your personal data is part of the daily work of our business. We comply with the requirements for the protection and safeguarding of personal data as provided by applicable privacy laws.

We review and update our working procedures regularly to improve your privacy and ensure that our internal policies are followed. We strive to promptly correct any non-conformance with these policies.

Any breach of security practices will be documented, and we have procedures and capacity to detect and deal with any breaches of security. If a security breach is detected, this will be reported to the management, the risk of privacy breaches is assessed, and the Swedish Data Inspectorate will be notified where necessary. You will also be notified as a user if the breach poses a risk to you and your rights.


Retention and deletion

We retain personal data only as long as necessary for processing it in accordance with the purposes described in this statement, or as otherwise necessary to comply with applicable laws. When your data is no longer necessary or relevant for our purposes, or required by applicable laws, we take steps to have it deleted, aggregated or made anonymous.


Access, correction and deletion of personal data

Please contact us if you want to know if we hold any personal data about you or if you want to access the personal data we have registered about you. You may be asked to prove your identification so that we can verify who is making the request. If we hold information about you, you can ask us to correct any mistakes and delete any excessive information.

For profile information, if any of the information we have registered about you is incorrect, we encourage you to make changes to your profile. You may also withdraw any consents you have given at any time. Feel free to contact us for assistance.



Playground does not use cookies but our third party service providers may.


Your right to file a complaint

If you believe that we process your data in violation of your rights, you have the right to complain to the Norwegian Data Inspectorate (NW: “Datatilsynet). You should always contact us directly before sending a complaint to the Norwegian Data Inspectorate, so that we can try to solve or clarify the issue.


Changes to the Privacy Statement

We may need to update the Privacy Statement as our operations and services evolve or if there are changes in the applicable privacy laws. Hence, we encourage you to regularly check out the latest Privacy Statement that is updated on our website. In the event of any substantial changes in the Privacy Statement, we will try to contact you directly through available channels, such as through your email, notifications on our websites or other digital services.


Controller and contact information

Playground will be controller of the personal data we process for our own purposes in the capacity of making third party content available on our website for analytics, marketing, and hosting. However, the third parties will be controller of the personal data they process for their own purposes. If you have any questions about the Privacy Statement or any other questions regarding our privacy practices, please contact us at